OUT AND PROUD CLASSIFIEDS – LOGO DESIGN / PRINT
THE BACKGROUND:
On September 6, 2018, the Supreme Court of India decriminalised IPC section 377, a colonial-era law that pronounced sexual relationships amongst LGBTQ individuals, a criminal offense. The law changed, but the mindset of the society didn’t. Employment, accommodation or even life partners are hard to come by.
To solve this deep-rooted problem, The Times of India, launched ‘Times Out & Proud’. A free space where everything the LGBTQ community is looking for, or, make public announcements could be found. Essentially, the LGBTQ community could now ‘come out’, look for jobs, love, inclusion, accommodation, and celebrate life events.
On September 6, 2018, the Supreme Court of India decriminalised IPC section 377, a colonial-era law that pronounced sexual relationships amongst LGBTQ individuals, a criminal offense. The law changed, but the mindset of the society didn’t. Employment, accommodation or even life partners are hard to come by.
To solve this deep-rooted problem, The Times of India, launched ‘Times Out & Proud’. A free space where everything the LGBTQ community is looking for, or, make public announcements could be found. Essentially, the LGBTQ community could now ‘come out’, look for jobs, love, inclusion, accommodation, and celebrate life events.
THE TASK:
Create a symbol, so powerful, yet so simple and universal, that it could go beyond boundaries.
THE EXECUTION:
“And” stands for inclusivity, largeness and something unending. So, we used the Ampersand. Then we fused the Ampersand and the visual of a heart as a sign of unconditional acceptance and love. The symbol was then infused in the rainbow colours of the international LGBTQ community.
